I'm Erica Sosa
Hola
Lead Product Designer | UX & Accessibility Enthusiast | Human Behavior Fan | Storyteller | 9+ Years of Experience
Currently enhancing the user experience at H&M Group, with a focus on Colleague Experience and Retail, Previously led the design of the Customer experience on the H&M digital.
One of my greatest satisfactions is designing experiences that simplify and enhance the lives of millions. As a lifelong learner and human behavior enthusiast, every challenge shapes not only my craft but also who I am as a designer.
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Here, I’d love to share some of those experiences with you."
Cribly.se
UI\UX Designer
At Cribly, a Swedish startup focused on streamlining first-contract apartment swaps, I led the end-to-end user experience design. Through user research, persona development, and design system creation, I crafted an intuitive platform that simplifies the complexity of apartment exchanges.
🔒 Protected Work
Due to NDA restrictions, case studies and visuals are unavailable. However, I’d be happy to share general insights into my approach and key takeaways. If we connect, I can also dive deeper into my current projects and this one, with case studies to come as content becomes public
